China Children and Teenagers' Fund and Douyu Live reached a public welfare strategy cooperation to explore a new model of "live broadcast + public welfare"

2020/12/11

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On December 10, 2020, the China Children and Teenagers' Fund and Douyu Charity Cooperation and the donation ceremony of " Douyu Charity Special Fund" was held in Beijing. Zhu Xisheng, vice chairman and secretary-general of China Children and Teenagers' Fund, Wang Haijing, deputy secretary-general, Chen Shaojie, founder and CEO of Douyu, Jin Luxia, general manager of brand public relations center, anchor Liu Mou (PDD) and other guests attended the donation ceremony.

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Part of the funds donated in the first phase of the "Douyu Charity Special Fund" will be used for a series of charity projects such as the "Yingxiang plan" of the China UNICEF to provide assistance to special children groups such as the children of public security heroes.

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Wang Haijing, Deputy Secretary-General of China Children and Teenagers' Fund, delivered a speech at the donation ceremony. She emphasized that China Children and Teenagers’ Fund and Douyu Live will work together to implement the spirit of the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China, especially General Secretary Xi Jinping’s general requirement of "Living and Building People". Funding for public welfare projects, creating and disseminating health network content We will work closely together to guide children and children to surf the Internet in a civilized manner, advocate the creation of a clean and upright network environment, and contribute to strengthening the construction of network civilization and developing a positive and healthy network culture. She hopes that the Douyu live broadcast platform and anchor will take the lead in playing a demonstrative and leading role, not forget to fulfill social responsibilities while cultivating and developing its own products, and strive to be an advocate of positive energy network cultural services and a practitioner of socialist core values.

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Chen Shaojie, founder and CEO of Douyu, said that as a leading live webcast platform, Douyu has nearly 300 million young users, which is a valuable asset and a huge responsibility. Douyu has been actively exploring how to use the platform and brand influence to guide young people to establish correct values, so that more young people can join in public welfare undertakings, so that Douyu can become a carrier of more public welfare projects, with traffic advantages and brand influence Power, driving hundreds of millions of young users on the platform to deliver positive social energy.

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At the donation ceremony, Liu Mou, as an outstanding anchor representative of Douyu, was awarded the honorary title of " Douyu Youth Charity Advocate", encouraging him to contribute silently to public welfare. He also took this opportunity to issue an initiative to all anchors, calling on everyone to be self-disciplined, take the lead in creating an upright network environment, actively participate in future public welfare activities, gather sand into towers, and help more needy children.

Douyu, as a leading domestic webcast platform, has a strong traffic advantage and brand influence, and has always been on the front line of public welfare. From helping left-behind children in poverty-stricken areas, helping the poor and farmers, and promoting economic development, a series of public welfare projects have been carried out to continuously convey the brand core and values of “positive and vitality” to the society, and actively explore the integration of public welfare institutions, platform users, A new public welfare model in which the aided groups are connected by tripartite parties.