On December 23, 2020, the charity activity "Smart, Good, Creative" was officially launched in Shanghai. As an extension of the “Children’s Safe and Healthy Growth Guardian Action” charity project of the China Children’s and Teenager’s Foundation’s Junior Philanthropy College, the activity focuses on the core goal of “protecting health and building the future together” and stimulates children’s independent creativity through manual painting .

This activity started with "Let each child’s creativity be seen". Through free hand-painted packages and professional guidance, 5000 students in 5 cities, 25 schools, and 5,000 students were organized to participate in hand-painting. Our hand-painted works build an artistic link connecting urban children, left-behind children, and children with special needs, and stimulate the imagination and creativity of children. At the same time, some of the works will be displayed in the form of pictures, which will promote the popularization of creativity education for more children and children. Linkage and development.

Zhong Shiyun, Director of the Project Office of the China Children and Teenagers’ Charity College, and Bai Yajing, Deputy Director, and Hans-Peter. Edelbluth, Managing Director, Alps, a subsidiary of Alps, the supporting company for this charity activity Brand Marketing Director Quan Jiaxin attended the event and jointly issued a charity initiative to the whole society, starting from Shanghai, calling on children from cities across the country, left-behind children, and children with special needs to participate.

Zhong Shiyun, director of the Project Office of the Youth Philanthropy College, said that education reform calls for innovative talents. As children grow up, it is not enough to provide children with shelters. The world is undergoing "great changes unseen in a century" and the country has begun to build a society in an all-round way The new journey of ideological modernization requires innovative talents and leaders in core fields. It is hoped that activities can stimulate children's creativity and imagination and promote their happy and healthy growth.

Hans-Peter.Edelbluth said: "We participate in this charity event, wanting to make the brand not only synonymous with the taste of candy in everyone's mind, but also hope that the creativity it brings can make the emotional bond between children and parents closer. The creativity of children should be encouraged and seen more. Even in some remote areas and some special schools, the creativity of children should not be buried."

The event received positive responses from all walks of life. The film and television actor Cai Shaofen not only shared the concept of parenting created by creativity on the spot, but also creatively interacted with the young volunteers of the Youth Philanthropy College, presenting the children's imagination and creativity through handmade methods. force. Driven by her, the children gave full play to their imagination, created works in just half an hour, and hung up the Chuangyi display wall, hoping that these works will be like fire and light up the creativity of all children in the near future. sky.