On August 5th, the summer art theme activity "Little Migratory Birds" organized by the KFC Little Migratory Bird Fund of China Children and Teenagers' Fund for left-behind and migrant children "Little Migratory Birds" was presented on the Douyin platform in the form of a "cloud" stage. A wonderful report performance, this is also the first public welfare live broadcast of KFC's official Douyin account.

The live broadcast of "Summer of Little Migratory Birds" was linked to four cities at the same time, bringing together "little migratory birds" from the four places. These children who love art learning and have different artistic talents not only told their special stories in the live broadcast, but also completed their first talent show on the "cloud" stage. Chen Guangquan, vice president of marketing operations at KFC, said in the live show: "Although it is difficult to get children from all over the country to gather and perform together due to the epidemic, we still set up today's online stage, hoping to make'little migratory birds' Express yourself more confidently and bravely, so that parents and more people can see their shining side, and hope that the netizens who are watching the live broadcast will cheer the children together!"

On the night of the live broadcast, the number of viewers reached 317,000, and more than 220,000 likes were received. These loving interactions from netizens will be converted into 5,000 loving books and donated by the KFC Migratory Bird Fund to spread the "affirmation of love" from netizens to more Far and wider places accompany the growth of "little migratory birds".

Special 2020, art and love accompany the "Summer of Little Migratory Birds"

The KFC Little Migratory Bird Fund, which has always been committed to providing emotional, spiritual care and companionship to left-behind and migrant children in the form of reading, art, cultural experience, parent-child communication, etc., launched the "Little Migratory Bird Summer" art theme activity, hoping to enrich " The summer life of the “little migratory birds” also adds to their art learning.

KFC encountered many "little migratory birds" who have artistic talents and love art learning during the visits and inspections of "little migratory birds" everywhere. The choir of Dongzhang Primary School in Xiaoli Town, Shandong Province, which mainly consists of left-behind children, is facing the dissolution of the joint school. The three left-behind girls from Maliu Village in Chongqing are eager to learn more traditional culture. The multi-ethnic left-behind children from Ejina Banner in Inner Mongolia hope to miss the song and dance of love. And migrant children who come to Shanghai with their parents and have never had the opportunity to learn about art have infinite longing for dance... They are the "protagonists" in the summer art theme activity of "Little Migratory Birds Summer" in 2020, and I hope that art will illuminate them Opportunity. In the face of this year’s epidemic prevention and control situation, the KFC Little Migratory Bird Fund chose to bring art closer to the “Little Migratory Birds”. According to their different characteristics, they invited art experts in different fields such as dance, music, and intangible cultural heritage to guide them in various places. Performance of art. Even in their hometown, the children still explored different artistic fields in the "Little Migratory Bird's Summer" activity and developed their knowledge of art.

This summer, with the company of art and love, the lonely summer vacation of the "Little Migratory Birds" has become lively. They also faded away from the green and introverted in the "Little Migratory Bird's Summer" activity, step by step discovering the art learning. Beauty and the infinite possibilities of life. It is worth mentioning that, in order to break through the objective conditions of the epidemic, the "Summer of Little Migratory Birds" used the Internet live broadcast method with the characteristics of the times to set up an infinite stage for the "little migratory birds" and bring "small migratory birds" from all over the world. Get together and break the limit of distance to show their beautiful transformations to distant parents, teachers and friends who can’t meet, and more beloved netizens, so that children can get more “affirmation of love”.

Wang Haijing, Deputy Secretary-General of China Children’s and Teenagers’ Foundation, said in the live show "Summer of Little Migratory Birds": "China UNICEF will work with KFC to innovate and carry out more pragmatic public welfare activities to help more children grow up healthy and happy, and promote The harmonious development of society."

The "little migratory birds" in the four places are shiningly transformed, and the "cloud" stage shows a different self

On the night of the live broadcast on August 5, the KFC Little Migratory Bird Fund broadcasted a video made for children, showing the audience their daily life and the youthful appearance of participating in the "Little Migratory Bird Summer". Then the performances presented by the "little migratory birds" in Chongqing, Shanghai, Inner Mongolia, and Shandong, truly showed the beautiful appearance of the "little migratory birds" that are simple and full of artistic vitality: the combination of tradition and popular REMIX Sichuan Opera; the rock version "Farewell"; the folk songs and dances of Inner Mongolia; ignorant children dance tailor-made dances for them... With the support of the KFC Little Migratory Bird Fund and five art masters, "little migratory birds" in the four places The live broadcast "cloud" stage fully bloomed his talents, achieved self-breakthrough in art performances, and received enthusiastic praise from live broadcast netizens.

It is worth mentioning that the KFC Little Migratory Bird Fund also held a special farewell performance for the soon-to-be-disbanded Dongzhang Primary School Chorus at the KFC Jinan Jingshi DT Restaurant, the branch venue of the Shandong live broadcast. The intentional arrangement of flowers, balloons and huge posters customized for the choir brought tears to the teachers and students who had established a deep relationship in art learning. The KFC Little Migratory Bird Fund invited well-known musicians to take the children's rock version of "Farewell" which not only surprised the audience, but also let the children's teachers and all the audience see the hidden power in the children's body. This power and their love of art will create more possibilities for the future of these "little migratory birds".

As another surprise sent by "Little Migratory Bird Summer", the live broadcast also realized a "cloud" meeting between a Shandong "little migratory bird" and her father who works in Shanghai. The father was very moved to see the child’s confident and optimistic smile on the live broadcast: “I’ve never watched a child’s performance. Her performance is very different from that in daily life. From now on, I will try my best to watch her every performance. , Let her know that I will cheer for her."

At the end of the performance, “Little Migratory Birds” from the four places jointly performed the theme song of “Little Migratory Bird’s Summer”. This is also the first public performance of the theme song created by KFC’s Little Migratory Bird Fund for the children. The KFC Little Migratory Bird Fund composes the stories of the "little migratory birds" that have been heard over the past four years into lyrics and music, and encourages the "little migratory birds" to use art to express their aspirations and gain more love from their parents and from the society.

KFC Little Migratory Bird Fund illuminates the future of left-behind and migrant children with a new era of public welfare model

 Since its establishment in 2016, the KFC Little Migratory Bird Fund has covered 29 provinces, established more than 1,900 little migratory bird book corners, donated more than 540,000 books, and accumulated more than 2 million children. In the special year of 2020, the KFC Little Migratory Bird Fund pays more attention to the care of left-behind and migrant children, and constantly creates conditions to send support and help to the "little migratory birds" in difficulties. From the "first lesson on epidemic prevention" at the beginning of the year to the customization of the "Six Day" children’s psychological growth radio drama to this "Little Migratory Bird's Summer", the KFC Little Migratory Bird Fund has integrated various resources and tried to make the "small "Migratory birds" can keep up with the times and thrive.

Not only that, KFC actively connects all sectors of society, expands the boundaries of public welfare and lowers the threshold of public welfare through innovative forms of communication and diversified communication channels, and drives more people to pay attention to the growth of left-behind and migrant children, and send more love to children For sure.

 KFC Little Migratory Bird Fund takes "Affirmation of Love" as the stage and art as the light, illuminating the hearts of left-behind and migrant children. The vigorous vitality of the "little migratory birds" due to art makes their future show more possibilities. I hope that everyone who witnesses the growth and transformation of the "little migratory birds" through the Internet can also face the future with the most positive attitude. Life path.