On May 14, 2019, the launch ceremony of “Small Tea, Big Love” public welfare program Hunan Station of held in Changsha. This activity was organized by China Children and Teenagers’ Fund (CCTF),  Feichangshicui (Beijing) Tea Industry Co., Ltd., Women’s Federation of Hunan and Hunan Guoyin Culture Industry Development Co.,Ltd..

“Small Tea, Big Love” public welfare activities Hunan Station was officially launched

Since the 18th National Congress of the CPC, the CPC Central Committee has attached great importance to the targeted poverty alleviation. Xi Jinping, general secretary of the CPC Central Committee, has made several visits to poverty-stricken areas, repeatedly stressing that no old area should be left behind, and no poor area of poor people should be left behind. At the 19th National Congress of the CPC, the Party have made clear requirements for resolutely winning the battle against poverty. We have mobilized the whole Party and society to take targeted measures to ensure that poverty alleviation is completed as scheduled. The first support area of “Small Tea, Big Love” is Hunan province. Through the mobilization of social forces in the form of consuming natural green tea, let the local people rely on their own efforts to fight against poverty, and develop the industry. All the profits generated are donated to help the left-behind children, poor children, orphans and other vulnerable groups in the poverty-stricken counties in Hunan province. 

Zhu Xisheng, secretary general of CCTF gave a speech

Zhu Xisheng, secretary-general of CCTF, said in his speech that Hunan is the source of Hunan culture and an important source of modern Chinese revolution. “Small Tea, Big Love” public welfare activities is the implementation of the national poverty alleviation. This is not only the support for children’s development and charity, but also a practical action to remember the martyrs, stay true to our original aspiration, and be grateful to the old revolutionary base areas. In addition, it is also a positive measure to implement the guiding principles of general secretary Xi Jinping’s important speech and the state council’s proposal to carry our consumer poverty alleviation and win the battle against poverty.

Zou Xushu, director of Poverty Alleviation Office of Hunan province, pointed out in his speech that the “Small Tea, Big Love” public welfare activity is a positive measure to explore the establishment of a long-term mechanism of poverty alleviation. In addition, it has created new forms of philanthropy in the form of “poverty alleviation through consumption & public donations” and “donation through purchasing”. This has further integrated philanthropy with poverty alleviation efforts, and strengthened industrial support for poverty alleviation in poor areas.

Dong Yongwang, CEO of Feichangshicui (Beijing) Tea Industry Co., Ltd. gave a speech

Dong Yongwang, CEO of Feichangshicui (Beijing) Tea Industry Co., Ltd. made a brief introduction to the public welfare activity and said that poverty alleviation needs to be “taught to fish”, and the best way is to let the market to alleviate poverty and fundamentally solve the problem of poverty alleviation and sustainable development.

In the activity, the leaders and guests at the meeting jointly launched the “Small Tea, Big Love” in Hunan. Love enterprises and organizations signed up for 20 million yuan of love tea, and the representatives told their stories of public welfare. The activity was end with a warm and successful conclusion.

More than one hundred representatives of caring enterprises and media participated in the activity.