On March 26, the “Small Tea, Big Love”, a commonweal poverty-relief activity of Royal Tea Mountain jointly initiated by China Children and Teenagers’ Fund (CCTF) and Feichangshicui (Beijing) Tea Industry Co., Ltd., was launched in Beijing.

Participating leaders jointly launched the “Small Tea, Big Loge” Royal Tea Mountain public welfare poverty alleviation activity

Many poverty-stricken areas in China have green and natural featured products and good workmanship, but are limited by geographical environment, transportation, communication technology and sales channels. In the form of “poverty alleviation through consumption & public welfare donation”, “Small Tea, Big Love” urges all sectors of society to “donate by purchasing” and “help by purchasing” to mote the integration of products from poverty-stricken areas into the national market and help local poverty-stricken people increase their income and get out of poverty. The profits from product sales will be used to give back to children’s public welfare undertakings through CCTF.

Zhu Xisheng, secretary-general of CCTF, gave a speech

In his speech, Zhu Xisheng, secretary-general of CCTF, said that the charity activity of “Small Tea, Big Love” is of great significance in poverty alleviation. Although tealeaves are small, they are showing great love. CCTF will collect the basic needs of children in different regions in a classified way. Through precise efforts and services, children will be provided with school equipment and clothing, school conditions and teaching facilities and children’s nutrition condition will be improved.

Dong Yongwang, CEO of Feichangshicui (Beijing) Tea Industry Co., Ltd released the public welfare poverty-alleviation product

Dong Yongwang, CEO of Feichangshicui (Beijing) Tea Industry Co., Ltd released the public welfare poverty-alleviation product - Anhua Black Tea. When it comes to the innovation model of public welfare activities, he said, “Poverty Alleviation by Consumption + Public Welfare Donation” can not only bring green products to the market in poor areas accurately, but also use the value generated by market consumption to feed local children’s education and welfare undertakings, so that poor areas can get benefit twice. This is the biggest highlight of “Small Tea, Big Love” public welfare activity. 

The poverty alleviation product – Anhua Black Tea

At the activity site, participating leaders jointly launched the “Small Tea, Big Love” public welfare poverty alleviation activity. Hunan Guoyin Culture Development Co., Ltd. Took the lead in subscribing 10 million yuan of the Anhua Black Tea.

More than 100 enterprises and media representatives attended the event.