On August 20, the donation ceremony of the China Children and Teenagers’ Fund (CCTF) and Douyin “Children Disaster Prevention and Reduction Program” was held in Beijing. The organization and company will work together in the field of children safety in the future. Deng Li, Vice President and Secretary of the Secretarial of the All-China Women Federation, accepted the donation and issued the donation certificate on behalf of CCTF.

Due to the weak safety awareness of children and the lack of awareness and response to disasters and accidents, as well as the relatively insufficient education awareness of disaster prevention and mitigation and education resources, children suffer more injuries in various disasters and accidents. In May 2018, CCTF launched the “Children Disaster Prevention and Reduction Program” on the basis of summarizing many programs about children safety that have been carried out over the years, such as “Children Safety Experience Classroom” and “Ankang Home”.

Deng Li, Vice President and Secretary of the Secretarial of the All-China Women Federation, accepted the donation and issued the donation certificate on behalf of CCTF

“Children Disaster Prevention and Reduction Program” donated “Children Disaster Prevention and Reduction Classroom” as the safety education position. In the way of combining “Internet+”, simulated experience, knowledge game and practical operation, it helps children and adolescents to establish safety awareness and master self-rescue and mutual rescue skills. Professional technical personnel and safety experts were invited to run “Safety Teachers” training courses and provided public services for teacher training. The program also carried out various education activities on disaster prevention and mitigation, and increase efforts on education. The program will establish a comprehensive, integrated, and regular disaster prevention and mitigation education system in the future. 

Zhu Xisheng, the Secretary-General of the China Children and Teenagers’ Fund, introduced the program

Zhu Xisheng, the Secretary-General of the China Children and Teenagers’ Fund, said that to develop “Children Disaster Prevention and Reduction Program” is the implementation of the “National Comprehensive Disaster Prevention and Mitigation Plan (2016-2020)” by CCTF. The program is a positive response to the theme of disaster prevention and reduction in 2018 - “Take action to mitigate the disaster risk around you”, and a useful complement to the national disaster and reduction knowledge popularization program. The program aims to bring disaster prevention and mitigation education to children, so that children can enhance their safety awareness, grasp disaster prevention knowledge, and improve their ability to save themselves and avoid risk. At the same time, through demonstration and promotion, families and communities will be driven by children to form a good atmosphere for the whole society to learn knowledge and skills of disaster prevention and reduction.The cooperation with Douyin will bring the advantages of the network platform together and affect more people to lay the safety foundation for children’s better life.

Zhang Nan, the president of Douyin, gave a speech

Zhang Nan, the president of Douyin, said that since the introduction of Douyin short video, the company has been playing great attention to the healthy growth of teenagers. In order to guide teenagers of using Internet wisely, the company has launched a series of product functions, including Anti-Addiction System, Time Lock, Risk Warning System and Adolescent Mode. Recently, the company has also launched the “Sunflower Program”, with 10 measures in the aspects of auditing, product and content to help children grow up healthily through the cooperation with CCTF.

Leaders and guests launched the 2018-2019 cooperation program

Douyin donated 5 million to CCTF and planned to build 10 “Disaster Prevention and Reduction Knowledge Popularization Classroom”, through the experiential and immersive teaching mode, students and their parents can master the practical skills of avoiding risk. To facilitate the popularization of disaster prevention and reduction for children, the organization and the company will jointly compile and release 100,000 school safety study manuals.

Xu Xu, the Deputy Secretary-General of the China Children and Teenager’s Fund, hosted the event

CCTF and the Research Center for the Healthy Development of the Internet for Teens of Douyin will also jointly publish the “Youth Mobile Internet Dictionary”, which gives positive guidance on protecting privacy, fighting bullying, identifying fraud and protecting physical and mental health by using new interpretations of old words.

CCTF will regularly publish short videos to share professional children safety knowledge, and invite experts to come to Douyin to open a “Children Safety Knowledge Lecture” to explain knowledge and skills of natural disasters and science.

According to the latest data, the number of daily active users of Douyin has exceeded 150 million, and the number of monthly active users has exceeded 300 million, making it the largest short video platform in China. Up to now, there have been nearly 3,000 government agencies and mainstream media in Douyin. CCTF will introduce more professional children’s safety knowledge to further play the role of short video in guiding the healthy growth of minors.