An opening ceremony of the Xiaoshifu (Young Master) Intangible Cultural Heritage Fund, organized by China Children and Teenager's Fund (CCTF) and China Intangible Cultural Heritage Protection Association took place in Beijing, on Dec 21.

The Xiaoshifu (Young Master) Intangible Cultural Heritage Fund is to cultivate intangible culture heritage talents and advocate protection of the intangible cultural heritage by organizing lectures at schools and carrying out publicity and promotional activities. The fund hopes to help children increase their cultural confidence and national spirit.

Chen Xiurong, member of National People's Congress (NPC) Standing Committee, vice chairman of the Committee for Internal and Judicial Affairs under the NPC, and vice chairman of the CCTF, issued the letters of appointment to national intangible cultural heritage inheritors as tutors for Xiaoshifu (Young Master) charity lectures, at the ceremony.

As many as 10 national intangible cultural heritage inheritors launched the opening of the Xiaoshifu (Yong Master) charity lectures. Many Chinese celebrities, including musicians and Olympic champion, are involved in the project and will serve as project ambassadors.

A documentary “Children Master”, the first of its kind featuring the experience of children learning intangible cultural heritage skills, held its premiere at the ceremony.

The project will select representative intangible cultural heritage projects nationwide and held charity lectures, allowing children to be engaged in the efforts to learn the intangible cultural heritage skills.

Chongqing Liang Shang Investment Co., Ltd. donated two million RMB to support the project.