Heinz China Caring Infants in Quake-hit Qinghai--Heinz donating infant milk fo
(Apr. 20th, Guangzhou) Today， Heinz China donated RMB1 million worth of Heinz Supergold Nurturance 2 Follow-on Formula to relieve the nutrition and health needs of affected infants in quake-stricken Yushu County, Qinghai. Representatives from Heinz China management and China Children and Teenagers’ Foundation attended the donation ceremony.
Caption: Representatives from Heinz Chinaand China Children and Teenagers’ Foundation attended the donation ceremony.
A sudden earthquake hit Yushu on Apr.14th, leaving the county in ruins and local people in severe needs of food and other necessities. Hungry mothers are unable to provide sufficient breast milk to their babies, and many babies are thus in poor nutrition and in worrying health status. The first 6 to 12 months after birth is critical to an infant’s growth. Therefore, supplying nutrition food to these infants in Yushu is quite urgent. The donated Heinz Supergold Nurturance 2 Follow-on Formula is newly launched in China and 100% imported from Europe. It is a stage 2 product of Heinz infant milk formula series, suitable for infants aged between 6 to 12 months. These products are expected to improve the nutrition and health of over 4,000 infants in the quake zone.
(Caption: Representatives from Heinz China and China Children and Teenagers’ Foundation attended the donation ceremony.)
Love is without boundaries. Heinz China is attentive to Yushu peoples’ needs and reaches out immediately. It is introduced that these batch of milk powder is specially allocated from the limited products which was just imported for sale on hand. Heinz China demonstrates its strong Social Responsibility, hence to help the quake zone and local infants with its best products at this emergency. This action was highly recognized by China Children and Teenagers’ Foundation.
(Caption: onsite photos of the donation ceremony)
Heinz China has been playing an active role in all charity activities in China. In the 2008 Sichuan earthquake, Heinz China provided nutrition products and financial support valued 3.2 million to help local children. As part of its long-term commitment in improving the health of Chinese children, starting from 2008, Heinz granted USD 1 million and joined hands with Ministry of Health to carry out the Micronutrient Supplementation Program in Four Provinces in Western China. The program lasted for three years and was aimed to improve the health status of children in Western poor areas. In the past 25 years, Heinz keeps on working with welfare centers in different regions, offering children in need with a wide variety of nutrition food.