In order to encourage parents and their children to maintain good family traditions and develop mutual family values, the Children's Work Department of the All-China Women’s Federation (ACWF) and the country's Ministry of Culture have for the past two years produced a short theater play called "I Love My Family".

With the purpose of ensuring youngsters' ongoing personal development and helping different groups of children live "happily under the blue sky", the federation has carried out a series of projects. For example, they have encouraged more families to get involved in the presentation of the play; spread modern, scientific concepts in child education and baby-raising; built "Happy Hometowns for Children" in areas with a high concentration of "left-behind" children (those whose parents have left them to go and find work in the cities) and distributed "Nutrition Bags" to impoverished kids.

To satisfy the needs of parents for family education and to establish modern patterns through the use of new media, AWCF has reached out to young parents through WeChat, the popular social media app, and created a platform on which to launch several charity projects. By using new media, parents have been able to choose more ways to read the organization's messages, whenever they want and wherever they might be.

The project "Happy Hometowns for Children" has helped to build 103 "hometown" centers in 16 provinces, cities and districts for left-behind children under the support of the ACWF and the China Children and Teenagers Foundation (CCTF). Each "hometown" has been equipped with children’s books, arts and sports equipment, toys, computers and televisions, bring a great amount of happiness and warmth to many children in poor areas.

Because impoverished children have long-suffered from malnutrition, and since early growth plays a crucial role in child development, the National Health and Family Planning Commission of the People's Republic of China along with the ACWF have decided to provide "Nutrition Bags" for infants between the ages of half-a- year and two-years-old, since 2012. The bag consists of protein, vitamins, calcium, iron, zinc and selenium to scientifically address the problem of malnutrition faced by children in poor areas. By promoting knowledge of nutrition though health education, those children have grown up stronger, healthier and more happily than they would have before.

(Source: Xinhua/Translated and edited by Women of China)